Corporate Talk

This web site operates from the prospective that the user already has a business entity and the entity of choice is the S-corporation. While good business practices may apply to every business, the user must decide whether to use and how to apply the content found here. The authors cannot. As always, read all closely and think before you act.

The S-Corporation Sparklers

Happy Shareholders

It is not the “Wanna be like Trump” allure that makes the small business owners’ swagger. It is not the TVland persona of “intriguing, sexy and rich” media has painted on the CEO. Yet, the twinkle in the eye of S-corporation owner is unmistakable. When owners see the whole picture, that epiphany garners robust contentment and strong personal satisfaction. That result that is not surprising.

Believe it. There is good reason why successful entrepreneurs are enamored with the S-corporation as a business structure. That feeling is well grounded in the two historical benefits: limited liability for the risks of doing business and pass-through of favorable tax treatment. (If you are not clear on how those two concepts work, discover that elsewhere on this site.) While both of those characteristics are important, the focus here is on the more immediate, that is, the S-corporation sparklers: “Control” and “The Dream”. Leave the esoteric for another post.

Control. Business people operating from within the S-corporation structure feel more in control. Why not? After all, it is their name on door, they call the shots and they reap the benefits. Their business quite literally rises and falls with their performance. The feeling is more than being your own boss. An S-corporation gives the latitude to enjoy control and directing the business. The feeling is not without substance. The S-corporation is an extension of its owners. The personal identity can be so strong that the corporate can resemble cloning. The S-corporation’s structure is designed, assembled and directed by the owner(s). That is a powerful concept. Frequently it is not fully cultivated. (JACS can help with that.)

The Dream. The other sparkler is the concept of living “the dream”. Entrepreneurs are part dreamer and very much about “can do, will do and get ‘er done”. It is no wonder then when their dream materializes. They are exhilarated all the way to the office. Their corporate work is not a job. It is a lifestyle. Success awaits them. How can that not be an exciting existence?

The sparklers are never part of having a job. They are not part of working somebody else’s dream. Today more than ever, the financial well being of families and the nation depends on those thousands and thousands of small business entrepreneurs. The wise ones will also be S-corporation operators. That’s special!

If you are nurturing your business, or feel under-whelmed or overwhelmed, call JACS. Running you S-corporation should flow, not frustrate. Let’s remake it your way.